Freitag, 19. November 2010

More on elevator speeches

Here's an interesting little training video by Ed Gandia from the International Freelancers Academy, fitting this week's topic very nicely. It's called "How to Create a High Impact Elevator Speech - How to craft an elevator statement that sparks conversation" and is part of a free new online training series for freelancers.

Here is a short summary of what Ed talks about:
  • An elevator speech is a statement that succinctly describes what you do.
  • Keep it to 15 seconds or less (it's a statement, not a speech, despite its name).
  • The 3 big elements: What do you do? For whom do you do it? Why are you different?
  • Simplicity is key! Focus on your core value and your main differentiator.
  • Relevance: Have different versions for different audiences.
  • Talk like a human, don't sound like a walking, talking brochure, be conversational.
  • Remember: It's a conversation starter, like a food sample in the supermarket.
He closes with an assignment on how to go about drafting an elevator speech, which I think is really helpful.

So go ahead, listen and learn and find new customers - maybe even in an elevator! :)

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